Transforming the Outdoor Cooking Industry with Distinctive and Inspirational Brands
We are FYRON, a group of leading outdoor cooking brands based in the Netherlands. With a growing presence in Europe and expanding globally, we are committed to providing innovative products that enhance outdoor cooking experiences.
Driven by excellence and innovation, we aim to transform the outdoor cooking industry. Every day, we challenge the status quo, continually redefining what it means to be experts in this space.
We believe enjoying the outdoors should go hand in hand with protecting our planet. Our vision is to exceed the expectations of today’s conscious consumer by delivering sustainable, high-performance products that elevate outdoor cooking, foster meaningful moments, and inspire lasting connections.
Our Values
Collective
We believe in the power of working together.
Collaboration and unity are the foundation of our success, propelling us to achieve more, together.
Excellence
We improve continiously because we pursue excellence in everything we do. Our high standards ensure exceptional results that we are proud of.
Entrepreneurship
We cultivate an entrepreneurial spirit, constantly seeking ways to innovate and enhance outdoor cooking.
Integrity
We tackle challenges with integrity, determination, and the right mindset. With confidence and resilience, we move steadily toward our goals, always staying true to our values.
Diversity & Inclusion
We value diversity in both our team and products, fostering an inclusive environment where varied perspectives drive creativity and growth.
Our Ambitions
1To Set the Bar for Outdoor Cooking
We are setting a new standard for outdoor cooking by innovating and pushing the boundaries of design and product performance. Our goal is to deliver exceptional, cutting-edge solutions that deeply excite and inspire contemporary customers to their core.
2To Make a Positive Impact Globally
With integrity we are expanding our presence worldwide; the communities we touch benefit from us. We are scaling our sustainable practices and fostering global partnerships. For us it is essential to drive positive change and work towards a responsible world.
3Putting Our People First, With Growth to Follow
We prioritize the well-being, development, and empowerment of our people. By fostering a positive, supportive environment where individuals thrive, we believe growth—driven by innovation, success, and team development—will naturally follow, ensuring long-term business success.
Our Commitments
Provide Excellence
We deliver top-tier products that are reliable, effective, and designed to enhance the consumer experience.
Innovate Continuously
We stay ahead of trends and technological advancements, ensuring our products evolve to meet changing needs.
Ensure Sustainability
We prioritize eco-friendly practices in product design, production, and packaging to reduce environmental impact.
Quality Commitment
Our products surpass the highest performance, durability, and safety standards. Quality means everything to us.
Be Customer-Centric
We listen to our customers’ feedback and provide exceptional service to continuously improve their experience with our brands.
Foster Trust
We foster lasting relationships through transparency, responsiveness, and accountability in all our interactions.